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As I mentioned in my newsletter, one of the key messages of the Gifted 2013 event was the value of your contact list. If you want to grow your business, you have to grow your list. It has to be a priority.
Here’s one example of why: If you want to have 200-person event, you need to start by having a 10,000-person list. That’s because only about 2% to 2.5% of those on your list will actually attend your event. There are other ways to get people there, such as bring-a-friend offers, but the truth is that you have to nurture your list.
Critical as it is, increasing your list is just one strategy for growth. If you have decided that it’s important to expand your business, there are some strategic approaches for doing that. Here are three ways to strategically grow your business:
Ask yourself, “What is important about growing my business?” Teasing out the reasons will help you move forward. For example…
“If I had a larger business, then I could do greater good.”
If you are driven by a mission to do greater good, and the reason for growing your business is to support that mission, then you and your goal are in congruence.
“I want to show my family that I can succeed.”
Though proving yourself is an important goal, it doesn’t carry as much motivation as a mission-driven goal.
Identify beliefs that lead to success. Find people who have grown their business in a way that resonates with you. If possible, arrange to speak with them and ask how they did it. What did they believe? This is very important because their beliefs ultimately determined the kinds of actions they took.
If you discover the beliefs behind their behaviors, you can ask yourself, “Do I have similar beliefs?” or “Am I capable of believing that?”
Some beliefs are pertinent to growing a business. For instance, if you believe that what you have to offer is life enhancing and life changing, then it will be much easier for you to do what’s necessary to succeed.
Successful people always have beliefs that support their success, even though they may not be conscious of what those beliefs are.
Determine the right strategies to implement. By “right” I mean the most efficient and effective. To discover these, look at the people who have been successful in your field. Learn their strategies by talking to them or reading articles by or about them that speak directly to this. If somebody has already been down that trail, you don’t have to blaze it yourself. As Jim Rohn said, “Success leaves clues.”
Jim also said, “Success is not an accident.”
I agree.
What are you doing to make it happen?
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I like to collect stories about belief change experiences. If you have any interesting ones, please share them below so I can comment on them in subsequent articles or posts.
P.S. Do you want to share this post? Please do. Just be sure that it remains intact and includes the following bio.
About Terry: Terry Hickey, M.S., is a Certified NLP Professional Coach, Business Trainer and Consultant, a Certified Master Practitioner of Neuro-Linguistic Programming and the co-owner of NLP Advantage Group. Originator of the Belief Breakthrough Method™, Terry specializes in teaching coaches and entrepreneurs how to rapidly resolve limiting beliefs about wealth and success. His tips and strategies can help you launch yourself into the future you want… NOW. http://terryhickey.com/
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If you want to grow your business, you really need to be strategic with your decisions. It’s important to plan for growth. It doesn’t just happen.
You have to decide how you want to be bigger, and you need to determine who you can connect with to help with the growth.
When you strategically plan to expand your business and identify exactly how you want to see it grow, each step along the way should be clear. Each new step should be comfortable. If the next step seems overwhelming, it’s not the right step. You’ve probably skipped one or more steps and should adjust your plan before proceeding.
You should also put yourself in situations with people who are doing better than you, engaging in activities that challenge you to step up to the plate in larger ways. This will help prepare you for similar steps in your business in the future.
When you’re reaching out to connect with others, remember that the way to approach people is from the mindset of how you can be of service to them. That thinking will create a mutually beneficial collaboration.
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I like to collect stories about belief change experiences. If you have any interesting ones, please share them below so I can comment on them in subsequent articles or posts.
P.S. Do you want to share this post? Please do. Just be sure that it remains intact and includes the following bio.
About Terry: Terry Hickey, M.S., is a Certified NLP Professional Coach, Business Trainer and Consultant, a Certified Master Practitioner of Neuro-Linguistic Programming and the co-owner of NLP Advantage Group. Originator of the Belief Breakthrough Method™, Terry specializes in teaching coaches and entrepreneurs how to rapidly resolve limiting beliefs about wealth and success. His tips and strategies can help you launch yourself into the future you want… NOW. http://terryhickey.com/
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This article is a departure from my usual “Insights,” but I think you’ll understand why I’ve shared it today.
It has been a little more than a week since Munai passed. Based on the kind comments many of you made on my Facebook page, I know that you understand deeply the significant relationships we have with animals and their heartfelt impact our lives.
When My Chow-Chow, Waiki, passed two years ago, I wrote about what she taught me. Now I’m doing the same for Munai.
Beth and I first saw her in the Pima County Animal Care Center, where we had gone to find a pack member for Waiki. We had lost our Golden Retriever, Wiser, about two months before and decided that we would adopt a rescue dog.
Well as many of you know, in a shelter setting a dog as much chooses you as you choose it. Munai was a six-month old little lab mix being kept with two other dogs. When she saw us she immediately came up and said in Doggie language, “I want to be in your pack.” She wasn’t the only one, but she was the most persistent, so we decided to bring her home.
After being spayed and treated for kennel cough, Munai came home. She was initially scared, but she settled in quickly as a result of being held close and Waiki’s willingness to welcome her into the pack. Her personality emerged. She was playful, loving and always a little scared, but she managed her fear by seeking reassurance.
We also discovered two other traits: she was very protective, and she was an exceptional hunter. One time we saw Munai catch a pigeon in flight by launching herself into the air and snatching it six feet off the ground. (We were able to release the bird, which then flew off.) She also never met a lizard she didn’t chase. The funniest memory of this particular characteristic was the time she caught a mouse in the house. We saw the mouse just as she did. It looked like she had it cornered, but then it disappeared. We thought it got away, but then we looked at Munai sitting quietly and noticed a tail emerging from her mouth. I told her to “OPEN,” and she did, only to have one scared and lucky mouse leap out and run off. I think it moved out of the house that very moment because we never saw it again.
With puppies and small dogs Munai was always loving and gentle, having a natural mothering aspect. She expressed this time and again. She was also affectionate and playful with kids and interacted well with other people, except when she sensed that Beth was concerned or wary about someone. In that case she was protective and fierce. She also used to support Waiki in the job of protecting the neighborhood from strange people and dogs.
What Munai was absolutely best at was being a loving friend. She would want to be there in the same room, close but not suffocating, just enjoying the closeness. She decided early on that her place at night was sleeping on the bed next to Beth; she wanted that connection. Munai did this until she was older and couldn’t jump on the bed any longer.
Munai also especially enjoyed the kitchen experience, where she took on the tough job of chief taster, a role she was not willing to relinquish to anyone else. When Beth and I changed our eating habits and went on an anti-inflammatory diet, that included a muffin made without wheat or sugars—one that had lots of fruit as its main component. Well, after one taste, Munai decided that this would be part of her diet, patiently waiting for her share every morning.
So what lessons did we learn from sweet Munai?
Once you make a choice of the heart, do all you can to make sure that you honor it.
Enjoy physical touch.
Stay close to the people you love.
Fully enjoy your relationships.
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I like to collect stories about belief change experiences. If you have any interesting ones, please share them below so I can comment on them in future posts.
P.S. Do you want to share this post? Please do. Just be sure that it remains intact and includes the following bio.
About Terry: Terry Hickey, M.S., is a Certified NLP Professional Coach, Business Trainer and Consultant, a Certified Master Practitioner of Neuro-Linguistic Programming and the co-owner of NLP Advantage Group. Originator of the Belief Breakthrough Method™, Terry specializes in teaching coaches and entrepreneurs how to rapidly resolve limiting beliefs about wealth and success. His tips and strategies can help you launch yourself into the future you want… NOW. http://terryhickey.com/
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Some of the questions I have considered have to do with people who have worked with the same coach or taken the same business training and yet experienced widely different results…
Why is there a difference? Is it simply taking action, or is there more to it?
Of the ones who are successful, what made success possible?
Based on my own work and my research, what seems to matter most is MOTIVATION.
If motivation is the key to success—the factor that makes the biggest difference—then how do you get motivated? What makes a difference in your life? Motivation is often tied to wanting to contribute, to having a powerful mission. What is it that shapes your ability to contribute?
How do you take your dreams and make them a reality? I suggest you adopt these three ideas from successful dreamers:
Focus on a moment when you realized what is possible. Think of an experience that ultimately satisfied your internal criteria, like achieving a certain financial goal or business goal that at one time seemed unachievable, and use that as a motivator.
Two powerful examples of people who achieved the “unachievable” are 1) the first person whose website got a million hits in a day, a feat now surpassed several times over, and 2) Roger Banister, the first person to break the 4-mainute mile, even though the prevailing “scientific evidence” claimed that doing so simply wasn’t possible. Certainly what you do will work if you believe it will work.
Get psyched with success, which creates even more actions, creating a success loop.
Use fear, if necessary. Paradoxically, this works for some—those who became more afraid of what life would be like if they didn’t follow through. This amplified pain creates action.
How can you push yourself to succeed?
Recognize who you are (identity) and what you are capable of.
Set a compelling goal.
Take frequent action, such as consciously doing one thing a week to achieve something.
Condition your mind each day. (This allows breakthroughs to happen, which is why it is a must for you.)
Spend time with people who are hungry. (People can change their standards when they are around others who have different standards; that’s why mastermind groups work so well.)
Seek out mentors, models or coaches.
Avoid doubt, because when you are in doubt, you are in no man’s land.
Maintain an optimistic viewpoint. Avoid pessimism.
And finally, persevere. Be prepared to overcome setbacks and keep going, no matter what. Such resilience makes the difference in achieving success. You must create emotional states that can carry you through the difficulties, boring times, or setbacks so that you can ultimately achieve what you want.
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I enjoy collecting stories about belief change experiences. If you have any interesting ones, please share them below so I can comment on them in subsequent articles or posts.
P.S. Do you want to share this post? Please do. Just be sure that it remains intact and includes the following bio.
About Terry: Terry Hickey, M.S., is a Certified NLP Professional Coach, Business Trainer and Consultant, a Certified Master Practitioner of Neuro-Linguistic Programming and the co-owner of NLP Advantage Group. Originator of the Belief Breakthrough Method™, Terry specializes in teaching coaches and entrepreneurs how to rapidly resolve limiting beliefs about wealth and success. His tips and strategies can help you launch yourself into the future you want… NOW. http://terryhickey.com/
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“Cancer Dude” Joe Johnson recently interviewed me about my experience with prostate cancer, and that video is available below. If you watch and listen to our discussion, you’ll learn about…
How prostate cancer brought out the best in me.
How I consider myself lucky to have gotten cancer.
How I discovered the meaning and greater purpose of my cancer.
How cancer transformed my ability to receive help.
The importance of BELIEFS for a man with cancer.
The importance of creating a “healing team” to support you.
You’ll also hear my advice for men with cancer.
If you would like to share your experiences or respond to anything mentioned in this interview, please include your comments below.
You can learn more about Joe Johnson and his work at www.cancerdudes.com. His post about this interview can be found at http://www.cancerdudes.com/terry-hickey-interview/.
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P.S. Do you want to share this post? Please do. Just be sure that it remains intact and includes the following bio.
About Terry: Terry Hickey, M.S., is a Certified NLP Professional Coach, Business Trainer and Consultant, a Certified Master Practitioner of Neuro-Linguistic Programming and the co-owner of NLP Advantage Group. Originator of the Belief Breakthrough Method™, Terry specializes in teaching coaches and entrepreneurs how to rapidly resolve limiting beliefs about wealth and success. His tips and strategies can help you launch yourself into the future you want… NOW. http://terryhickey.com/
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As you may already know, I have created and actively use a Belief Breakthrough Method™. Learning to work at the level of beliefs is paramount in your coaching profession. Beliefs and values, even unconscious beliefs, trump behaviors. Our behaviors are organized by what we believe.
All too often you’ve heard that if you challenge people on their limiting beliefs and suggest an empowered belief, encouraging them to embrace that new belief, it will work. I have found that it often doesn’t. It only works if people were already in the process of changing or challenging their beliefs anyway.
The reason is that if somebody already knows what their limiting belief is, they are already in the process of changing. The most powerful limiting beliefs are the ones that we are unconscious of or unaware of. Those do not easily present themselves, and they are the ones you need to learn how to uncover.
Here’s where it starts to get confusing…
The best way to uncover these beliefs is when you have determined what goals your clients want to achieve. If they are unable to succeed, you will need to help them understand why they haven’t been successful in achieving their goals. In order to do that, you have to understand and uncover their particular understanding of how this happened, which I refer to as their map of the world. Keep in mind that beliefs do not stand alone; they are part of a person’s larger belief system, so changing one belief will have an effect on other parts of the system. Keep in mind the larger context.
It’s important to understand that limiting beliefs present themselves in a number of ways. Sometimes they show up as “part of me wants this, but another part of me wants that.” In that case, it’s important to work with those competing wants.
“I can’t do something” is another indicator. Once you hear that, you must ask additional questions, like “what would happen if you did do it?” The answer will help you determine and discover the underlying limiting belief that supports why the person can’t do it.
When you are working with a client to change a limiting belief, make sure that the new belief comes from your client and that you explore carefully the definite and possible consequences and effects of making that change. There are sometimes very good reasons that someone might not have made a change.
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I like to collect stories about belief change experiences. If you have any interesting ones, please share them below so I can comment on them in subsequent articles or posts.
P.S. Do you want to share this post? Please do. Just be sure that it remains intact and includes the following bio.
About Terry: Terry Hickey, M.S., is a Certified NLP Professional Coach, Business Trainer and Consultant, a Certified Master Practitioner of Neuro-Linguistic Programming and the co-owner of NLP Advantage Group. Originator of the Belief Breakthrough Method™, Terry specializes in teaching coaches and entrepreneurs how to rapidly resolve limiting beliefs about wealth and success. His tips and strategies can help you launch yourself into the future you want… NOW. http://terryhickey.com/
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Comments Off on Are You Communicating Your Message for Maximum Impact and Success?
It seems like there’s been a change in the way new businesses operate these days. While older, more established businesses have gradually shifted their focus from employees to shareholders, new businesses—especially small ones—seem to be doing “larger” things. They are creating causes and making a difference. These differences aren’t just with their clients but with their families as well, in terms of money, self-esteem and modeling. It’s pretty powerful.
For example, Holistic MBA Live featured over 450 holistic entrepreneurs who wanted to learn how to create a successful business using their unique models of health care. I saw powerful transformations and commitments take place in many attendees, and what I realized is that I was witnessing the birth of several movements in health care. The processes that the attendees went through made it possible for them to connect fully with their missions and purposes.
What I believe this means is that these practitioners are the vanguard of a revolution in the delivery of health care services. Why do I think this? Because part of this conference was focused on creating effective marketing, and some participants learned to be so effective that by the end of the weekend I fully believed that they are part of a movement to take back our health care.
Ultimately, attendees learned to have clarity about what is important to their audience and about how to broadcast their messages. If each one of them touches 1,000 people, their collective messages will have a tremendous impact.
So what does all of this have to do with you?
Marketing!
Are you able to communicate your message in a way that will effectively market your mission and purpose? Do your marketing methods identify you as a mover and a shaker?
Remember, if you aren’t listened to, you can’t have an impact.
Like the participants of Holistic MBA Live who are already successfully promoting their missions, you have to create a way to be seen and heard, whether through writing or stepping forward in public. You also have to have a powerful message. If you don’t, you won’t be able to do the work that you want to be doing in this world.
In order for you to have an impact, and in order for your mission or movement to make a difference, it is imperative that you effectively market yourself. Are you? If not, have you taken steps to learn how? Do it, and do it today!
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Ifyou put this or any of the other tips I’ve shared to good use, I’d love to hear about it. Please share your comments below.
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P.S. Do you want to share this post? Please do. Just be sure that it remains intact and includes the following bio.
About Terry: Terry Hickey, M.S., is a Certified NLP Professional Coach, Business Trainer and Consultant, a Certified Master Practitioner of Neuro-Linguistic Programming and the co-owner of NLP Advantage Group. Originator of the Belief Breakthrough Method™, Terry specializes in teaching coaches and entrepreneurs how to rapidly resolve limiting beliefs about wealth and success. His tips and strategies can help you launch yourself into the future you want… NOW. http://terryhickey.com/
“I had a lot of things that I was ready to put in place in my business, but I just wasn’t taking any action, and I was really, really stuck. I worked with Terry just a couple of times, and it was like the heavens broke open and all of sudden money started pouring in. I ended up launching two successful coaching programs this year and breaking six figures for the first time in my career as a solo-preneur.
“That’s just the tip of the iceberg. I’ve noticed changes in every area of my life… So if you’re thinking about working with him, don’t hesitate. Run! Work with him. Do it!”
– Carey Peters, Certified Holistic Health Counselor, www.CoachToolsToGo.com
Terry Hickey co-authored Jump-Start Your Success with Brian Tracey, James Malinchak and several others. The cover price is $14.95, but you can buy it here for only
$9.95.
It has been a little more than a week since Munai passed. Based on the kind comments many of you made on my Facebook page, I know that you understand deeply the significant relationships we have with animals and their heartfelt impact our lives.
