To Expand Your Business, Be Strategic (Part 2)
As I mentioned in my newsletter, one of the key messages of the Gifted 2013 event was the value of your contact list. If you want to grow your business, you have to grow your list. It has to be a priority.
Here’s one example of why: If you want to have 200-person event, you need to start by having a 10,000-person list. That’s because only about 2% to 2.5% of those on your list will actually attend your event. There are other ways to get people there, such as bring-a-friend offers, but the truth is that you have to nurture your list.
Critical as it is, increasing your list is just one strategy for growth. If you have decided that it’s important to expand your business, there are some strategic approaches for doing that. Here are three ways to strategically grow your business:
- Ask yourself, “What is important about growing my business?” Teasing out the reasons will help you move forward. For example…
“If I had a larger business, then I could do greater good.”
If you are driven by a mission to do greater good, and the reason for growing your business is to support that mission, then you and your goal are in congruence.
“I want to show my family that I can succeed.”
Though proving yourself is an important goal, it doesn’t carry as much motivation as a mission-driven goal.
- Identify beliefs that lead to success. Find people who have grown their business in a way that resonates with you. If possible, arrange to speak with them and ask how they did it. What did they believe? This is very important because their beliefs ultimately determined the kinds of actions they took.
If you discover the beliefs behind their behaviors, you can ask yourself, “Do I have similar beliefs?” or “Am I capable of believing that?”
- Determine the right strategies to implement. By “right” I mean the most efficient and effective. To discover these, look at the people who have been successful in your field. Learn their strategies by talking to them or reading articles by or about them that speak directly to this. If somebody has already been down that trail, you don’t have to blaze it yourself. As Jim Rohn said, “Success leaves clues.”
Jim also said, “Success is not an accident.”
I agree.
What are you doing to make it happen?
Some beliefs are pertinent to growing a business. For instance, if you believe that what you have to offer is life enhancing and life changing, then it will be much easier for you to do what’s necessary to succeed.
Successful people always have beliefs that support their success, even though they may not be conscious of what those beliefs are.
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I like to collect stories about belief change experiences. If you have any interesting ones, please share them below so I can comment on them in subsequent articles or posts.
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About Terry: Terry Hickey, M.S., is a Certified NLP Professional Coach, Business Trainer and Consultant, a Certified Master Practitioner of Neuro-Linguistic Programming and the co-owner of NLP Advantage Group. Originator of the Belief Breakthrough Method™, Terry specializes in teaching coaches and entrepreneurs how to rapidly resolve limiting beliefs about wealth and success. His tips and strategies can help you launch yourself into the future you want… NOW. http://terryhickey.com/
